In 2022, MDDHS focused on rolling MiCAL out statewide, ensuring adequate statewide coverage and the sharing of common practices. Our focus and priority was to first develop and strengthen infrastructure to increase Michigan’s capacity to meet needs and requirements. Other key focus areas are stakeholder engagement, marketing, stable diversified funding, and 911/988 collaboration.
988 Marketing and Stakeholder EngagementMarketing and public awareness efforts for 988 were set to begin in 2023 and to prepare, we requested stakeholders to replace the NSPL/800 number with 988 on any materials and notify us of any additional places it may need to be changed (i.e.: posters, websites).
We are currently focusing our efforts on marketing and advertising the 988-dialing code throughout Michigan. We encourage stakeholders to start advertising and distributing 988 information. Stakeholders are free to share the 988 number openly and use SAMHSA materials at their discretion.
Starting in January 2023 marketing efforts for 988 in Michigan have officially gone live! Prior to 2023 we had asked stakeholders to hold off on any and all 988 marketing and advertising efforts in Michigan. Now we are encouraging all Stakeholders to feel free to openly publish, share, advertise, and market 988 and 988 relevant information through their designated communication channels. MDHHS would like to ensure that 988 in Michigan is accessible to all Michiganders, especially those who may be at a statistically heightened risk for a behavioral health crisis. Thus, MDHHS is currently partnering with Michigan Stakeholders to identify public awareness activities that specifically focus on targeting and reaching high-risk or underserved populations. Stakeholders are free to share the 988 number openly and use Michigan Specific or SAMHSA materials at their discretion.