The term immediate gratification is often used to label the satisfactions gained by more impulsive behaviors: choosing now over tomorrow.[2] The skill of giving preference to long-term goals over more immediate ones is known as deferred gratification or patience, and it is usually considered a virtue, producing rewards in the long term.[3] There are sources who claim that the prefrontal cortex plays a part in the incidence of these two types of gratification, particularly in the case of delayed gratification since one of its functions involve predicting future events.[4][5]
Walter Mischel developed the well-known marshmallow experiment to test gratification patterns in four-year-olds, offering one marshmallow now or two after a delay.[6] He discovered in long-term follow-up that the ability to resist eating the marshmallow immediately was a good predictor of success in later life. However, Tyler W. Watts, Greg J. Duncan, and Haonan Quan, published Revisiting the Marshmallow Test: A Conceptual Replication Investigating Links Between Early Delay of Gratification and Later Outcomes[7] debunking the original marshmallow experiment. Concluding that "This bivariate correlation was only half the size of those reported in the original studies and was reduced by two thirds in the presence of controls for family background, early cognitive ability, and the home environment. Most of the variation in adolescent achievement came from being able to wait at least 20 s. Associations between delay time and measures of behavioral outcomes at age 15 were much smaller and rarely statistically significant."